Writing a great blog post has more to do with planning and editing, and less to do with punching out a fantastic idea. When I began blogging several years ago, many of my pots fell flat -- bam, boom, dead. They had maybe one reader. Why? The idea was solid, but the execution was poor.
Writing a blog serves to inform and intrigue readers. At least, for me it is. Some blog posts are purely informative; others seek to twist the reader -- fuel passion, or insight creativity in my readers. A careful balance is required to succeed. Blog posts require several planning points to succeed: