Pinterest built a huge following since it was launched in 2010. In 2015 Pinterest released that it had 100,000,000 monthly active members in September. That’s one-hundred MILLION, with a big ‘M’. Imagine if you only reached 1% of those users, you would still have face time with 1,000,000 users. Pinterest is still behind FaceBook and Twitter in the number of users, but it is continually growing. Instead of being a straightforward social network, like Facebook and Twitter, where users access the content shared by friends, Pinterest prides itself on being both a social network and a portal to discover new ideas/products. Users search for ideas and can “pin” them or save them to a board for later. Each board is focused on an idea, for example: food, clothes, writing, or to be read. Each pin is a picture along with a description that links to an external website.Pinterest is the second best at sending users to new websites, behind Facebook. Meaning it is an amazing platform to advertise writers as people and their books.
Create a profile on pinterest. Don’t make a profile for your books, make one using a professional picture, your name, and that reflects your interests as well. Creating one for books can make it difficult when if you write others series down the road. Boards can be created for books
In the “About You” section create a background that makes you a real person to readers, describing who you are along with your interests. Links can be added that go to a website, a Facebook account, and a Twitter account. This allows users to find and follow other social media accounts. Writing an interesting “About You”, creates the potential of attracting users who are not the usual followers.
Don’t forget to turn off the “search privacy” feature. To reach this feature, go to “account settings” and under “account basics” click “on” under search privacy. This allows Google to find your profile when users are searching for you or ideas related to you.
Make sure that you download the Pinterest Browser Button, so that you can pin new content from your website, blog, or even amazon. This makes it easy to create links to your own website for your followers to see.
Make Your Website or Blog Pinterest Friendly
There are several factors that can make a blog Pinterest friendly. First, you want to include pictures for all of your blog posts. Pinterest focuses on images. Every pin has an image and the better your image, the more people that will be attracted to your posts.
Create Your Boards and Start Following Others
Start a few boards based off of your interests, some easy ones are: food, diy, and animals. You might even start a board dedicated to a TV show, book series, or fandom that you are obsessed with. If you are writing a fictitious book, maybe create a couple of boards dedicated to ideas or concepts in your books. These are fun for readers to stumble upon .
Don’t forget to follow other pinners who have the same interests as you: writing, reading, food. This brings pins into your feed, so you don’t have to always search for them and helps you gain new followers.
Pin posts from your blog/website or from where you order your book on Amazon, along with content that you like. The more you pin, the more followers you will get. Just remember to be consistent and do not flood them with a lot of content at once. Happy pinning!