RESOURCES FOR AUTHORS: TURN YOUR BOOK COVER INTO PROMO
Your book cover doesn’t have to stop at the book.
Authors are generally permitted to use their own cover art to create promotional materials for their work—think stickers, shirts, totes, postcards, and other branded items that help extend your book’s life beyond the page. If you’re looking for reliable, low-risk ways to do this, here are two vetted print-on-demand platforms worth considering:
⭐ Printify
Best for: vinyl stickers, paper goods, and budget-friendly merch
Integrates with: Shopify
Printify is especially well-suited for creating vinyl stickers and simple promotional items. You upload your design, connect it to your store, and items are produced only when ordered—no inventory required.
👉 TRY IT
⭐ Printful
Best for: apparel (t-shirts, sweatshirts, totes) and premium merchandise
Integrates with: Squarespace
Printful is a strong option for authors who want high-quality wearable merchandise. It integrates smoothly with Squarespace and manages printing, fulfillment, and shipping on your behalf.
Both platforms work with common website hosts, eliminate the need for upfront inventory, and make it easy to transform your book’s visual identity into tangible promotional tools—ideal for launches, readings, conferences, and reader giveaways.
If you have a cover, you have a brand. Put it to work.
