DIY Publicity Toolkit

Plan your launch with a publisher, then implement it yourself with a complete toolkit.

Most authors are expected to market their own books — but the industry rarely teaches them how, and almost never in a way that feels human and sustainable.

The DIY Publicity Toolkit + Strategy Session is a hybrid offering created by Unsolicited Press for authors who want:

• one-on-one guidance at the start

• a clear, realistic plan

• and a self-paced system they can run on their own

You get a 45-minute consult with the Publisher of Unsolicited Press plus a complete DIY publicity framework you can keep using for every book you write.

🗣 What’s Included

1. 45-Minute 1:1 Publicity Strategy Session

You and the publisher sit down (on Zoom) to:

• clarify your book’s core story and audience

• talk honestly about your capacity, timeline, and energy

• choose the most realistic, effective publicity channels for you

• sketch a custom 8–12 week launch arc

• identify 2–3 priority actions that actually move the needle

You leave the call with a clear starting plan — not a vague to-do list.

2. The DIY Publicity Toolkit (Self-Paced)

A comprehensive, downloadable toolkit that includes:

📘 The Complete DIY Publicity Guide

A structured roadmap covering:

• how book publicity actually works

• the difference between PR, marketing, and “platform”

• how to write your elevator pitch, long pitch, and positioning statement

• how to identify your real readers and communities

🧾 Press Kit Templates

• author bios (short, medium, long)

• book description templates

• tagline + hook formulas

• comps guidance

• media kit checklist

• sell sheet template

✉️ Pitching Scripts + Email Templates

Ready-to-use scripts for:

• podcasts

• reviewers & bloggers

• bookstores & libraries

• festivals & reading series

• community organizations and partner orgs

🗓 The 12-Week Publicity Schedule

A seasonal, anti-burnout plan:

• week-by-week focus

• outreach prompts

• when to pitch whom

• how to balance online + offline efforts

🤝 The “Ethical Outreach” Framework

How to pitch and follow up without begging, apologizing, or shrinking yourself.
How to honor your boundaries and the time of the people you’re contacting.

✨ Who This Is For

• Debut authors who want someone to “walk them to the starting line”

• Experienced authors who need structure and a reset

• Indie/self-published authors doing their own PR

• Authors with small presses who can’t offer full publicity support

• Writers who want to keep their budget focused but still get real guidance

It works across:

• fiction

• nonfiction

• poetry

• hybrid and experimental work

🧭 What This Helps You Avoid

• Starting from zero every time

• “Spray and pray” outreach

• Last-minute panic

• Shame spirals around visibility

• Overcommitting to things that don’t move the needle

• Spending money on PR you can’t afford

This offering is designed to give you just enough support and a lot of clarity, so you can execute confidently on your own.

🛡 Ethical Boundaries

This is not a paid route into Unsolicited Press.
It does not guarantee coverage, reviews, or sales.

It is:

• a 45-minute strategy consult

• plus a robust, reusable DIY publicity system
  built on the same ethics that guide Unsolicited Press.