DIY Publicity Toolkit

Plan your launch with a publisher, then implement it yourself with a complete toolkit.

Most authors are expected to market their own books, but the industry rarely teaches them how, and almost never in a way that feels human and sustainable.

The DIY Publicity Toolkit + Strategy Session is a hybrid offering created by Unsolicited Press for authors who want:

• one-on-one guidance at the start

• a clear, realistic plan

• and a self-paced system they can run on their own

You get a 45-minute consult with the Publisher of Unsolicited Press plus a complete DIY publicity framework you can keep using for every book you write.

What’s Included

1. 45-Minute 1:1 Publicity Strategy Session

You and the publisher sit down (on Zoom) to:

• clarify your book’s core story and audience

• talk honestly about your capacity, timeline, and energy

• choose the most realistic, effective publicity channels for you

• sketch a custom 8–12 week launch arc

• identify 2–3 priority actions that actually move the needle

You leave the call with a clear starting plan, not a vague to-do list.

2. The DIY Publicity Toolkit (Self-Paced)

A comprehensive, downloadable toolkit that includes:

📘 The Complete DIY Publicity Guide

A structured roadmap covering:

• how book publicity actually works

• the difference between PR, marketing, and “platform”

• how to write your elevator pitch, long pitch, and positioning statement

• how to identify your real readers and communities

🧾 Press Kit Templates

• author bios (short, medium, long)

• book description templates

• tagline + hook formulas

• comps guidance

• media kit checklist

• sell sheet template

✉️ Pitching Scripts + Email Templates

Ready-to-use scripts for:

• podcasts

• reviewers & bloggers

• bookstores & libraries

• festivals & reading series

• community organizations and partner orgs

🗓 The 12-Week Publicity Schedule

A seasonal, anti-burnout plan:

• week-by-week focus

• outreach prompts

• when to pitch whom

• how to balance online + offline efforts

🤝 The “Ethical Outreach” Framework

How to pitch and follow up without begging, apologizing, or shrinking yourself.
How to honor your boundaries and the time of the people you’re contacting.

Who This Is For

• Debut authors who want someone to “walk them to the starting line”

• Experienced authors who need structure and a reset

• Indie/self-published authors doing their own PR

• Authors with small presses who can’t offer full publicity support

• Writers who want to keep their budget focused but still get real guidance

It works across:

• fiction

• nonfiction

• poetry

• hybrid and experimental work

What This Helps You Avoid

• Starting from zero every time

• “Spray and pray” outreach

• Last-minute panic

• Shame spirals around visibility

• Overcommitting to things that don’t move the needle

• Spending money on PR you can’t afford

This offering is designed to give you just enough support and a lot of clarity, so you can execute confidently on your own.

🛡 Ethical Boundaries

This is not a paid route into Unsolicited Press.
It does not guarantee coverage, reviews, or sales.

It is:

• a 45-minute strategy consult

• plus a robust, reusable DIY publicity system
  built on the same ethics that guide Unsolicited Press.