DIY Publicity Toolkit

$295.00

Plan your launch with a publisher, then implement it yourself with a complete publicity toolkit.

Most authors are expected to market their own books. Very few are taught how to do it in a way that is clear, practical, affordable, and sustainable.

The DIY Publicity Toolkit + Strategy Session is built for authors who want real guidance at the beginning of the process, then a self-paced system they can use on their own. You get a focused 45-minute strategy session with Summer Stewart, publisher of Unsolicited Press, plus a complete downloadable publicity framework you can use for this book and return to for future launches.

This is for authors who do not have a full publicity team, do not want to waste money on vague marketing advice, and need a launch plan that respects their time, budget, energy, and actual life.

Plan your launch with a publisher, then implement it yourself with a complete publicity toolkit.

Most authors are expected to market their own books. Very few are taught how to do it in a way that is clear, practical, affordable, and sustainable.

This is for authors who do not have a full publicity team, do not want to waste money on vague marketing advice, and need a launch plan that respects their time, budget, energy, and actual life.

WHAT’S INCLUDED

45-Minute 1:1 Publicity Strategy Session

We begin with a focused publicity strategy session over Zoom. If you prefer a different format, such as phone or email, that can be arranged.

During the session, we will clarify your book’s core story, audience, positioning, launch timeline, and realistic publicity opportunities. We will talk honestly about your capacity, your available time, your comfort with visibility, and the kinds of outreach that make the most sense for your book.

Together, we will identify the most useful publicity channels for your launch, sketch an 8–12 week promotional arc, and choose two to three priority actions that are most likely to move the needle. You leave the session with a clear starting plan, not a giant pile of vague tasks.

The DIY Publicity Toolkit

After the strategy session, you’ll receive a comprehensive, downloadable toolkit designed to help you implement the plan yourself. The toolkit includes:

The Complete DIY Publicity Guide

A structured roadmap covering how book publicity actually works, the difference between publicity, marketing, and platform, how to write your elevator pitch and positioning statement, and how to identify your real readers, communities, and outreach opportunities.

Press Kit Templates

Templates and worksheets for short, medium, and long author bios, book descriptions, taglines, hooks, comparable titles, media kit materials, and sell sheets.

Pitching Scripts + Email Templates

Ready-to-use scripts for reaching out to podcasts, reviewers, bloggers, bookstores, libraries, festivals, reading series, community organizations, partner organizations, and other relevant contacts.

The 12-Week Publicity Schedule

A week-by-week launch plan that helps you understand when to pitch, what to prioritize, how to balance online and offline efforts, and how to avoid doing everything at the last minute.

The Ethical Outreach Framework

Guidance for pitching and following up without begging, apologizing, overexplaining, or shrinking yourself. This section helps you approach outreach with clarity, respect, and boundaries, while also honoring the time and labor of the people you contact.

WHO THIS IS FOR

This toolkit is for authors who want to promote their books without losing their minds or draining their bank accounts.

It is a good fit for:

Debut authors who want someone to walk them to the starting line
Experienced authors who need structure and a reset
Indie or self-published authors managing their own publicity
Small press authors who need more support than their publisher can provide
Writers who want to keep their budget focused but still get real guidance
Authors who need a practical launch system instead of scattered advice

This works across fiction, nonfiction, poetry, memoir, hybrid work, and experimental projects.

WHAT THIS HELPS YOU AVOID

Starting from zero every time you need to promote the book
Spray-and-pray outreach
Last-minute launch panic
Shame spirals around visibility
Overcommitting to tasks that do not move the needle
Spending money on publicity you cannot afford
Waiting too long to contact reviewers, bookstores, podcasts, and media
Trying to copy marketing advice that does not fit your book or your life