What You’ll Learn Over 12 Weeks

Weeks 1–3: Positioning Your Book

• Who your reader is (for real)

• How to talk about your book without minimizing yourself

• Crafting your elevator pitch, tagline, and key messaging

• Understanding your book’s cultural and market positioning

Weeks 4–6: Building Your Press Kit

• Author bio (short + long)

• Book description & hook

• Press sheet development

• Media kit essentials

• Creating a link hub that press can actually use

Weeks 7–9: Outreach Strategy & Pitching

• Pitching reviewers, podcasters, journalists, and bookstores

• Templates, scripts, and follow-up timing

• Using your soft network ethically

• How to track outreach without going insane

Weeks 10–12: Launch Planning & Long-Tail Momentum

• Seasonal launch planning (the antidote to panic)

• Micro-campaigns that support your energy

• Sustainable social promotion

• Post-launch drip cycle

• How to nurture interest long after release day

This is the only publicity program built from the perspective of an ethical publisher — not a marketer.

What’s Included

✔ 12 live weekly sessions
✔ One personal strategy check-in
✔ Pitch scripts + templates
✔ A 3-month seasonal launch calendar
✔ Press kit creation support
✔ Accountability pods for outreach support
✔ Full access to the Private Discord community
✔ Recording of every session

Optional:
✔ Quarterly continuation pods for alumni

Who This Is For

• Debut authors preparing for their first launch

• Mid-career writers who want stronger visibility

• Independent authors launching their own titles

• Press-published authors whose publishers do not offer PR

• Poets, novelists, essayists, memoirists — all genres welcome

• Writers who want a supportive, anti-shame approach to publicity

Ethical Boundaries

This program:

• does not guarantee reviews, media, or sales

• is not a commercial PR service

• does not influence Unsolicited Press acquisitions

It builds skills, not dependency.