What’s Included
1. 30-Minute 1:1 Social Strategy Call
You and the publisher meet to clarify:
the book’s tone, themes, and positioning
the author’s comfort level + style
which 2–3 social platforms matter most
realistic posting frequency
energy and visibility boundaries
what the author refuses to do (important!)
You leave the call with a clear direction that informs the campaign.
2. Full 12-Week Social Media Campaign Plan
A polished, book-specific content campaign that includes:
🗓 Weekly Posting Calendar (12 Weeks)
Each week includes:
3–7 post prompts
theme + angle
suggested media (photo/video ideas)
captions or caption starters
hashtags (optional, platform-specific)
engagement prompts
cross-platform adjustments
🪄 Platforms You Can Choose From (Pick 2–3)
Instagram
Threads
Facebook
TikTok
Bluesky
LinkedIn (author/personal or professional)
Each platform receives tailored versions of the weekly campaign.
3. Core Content Themes Tailored to the Author
Your campaign includes:
book teasers
behind-the-scenes notes
character/idea spotlights
moodboards & vibes
quotes from the book
author voice-building posts
educational + value posts
soft network activation posts
sales-related posts (but not salesy)
launch-week intensification
post-launch follow-up weeks
All written in the author’s voice and aligned with their boundaries.
✨ Who This Is For
Authors preparing for a book launch
Writers who want a low-pressure posting plan
Authors who struggle with consistency
Writers who prefer clear direction over daily brainstorming
People who don’t want to outsource their voice, but want structure
Perfect for:
fiction
nonfiction
poetry
hybrid work
memoir
experimental projects
🛡 Ethical Boundaries
This is not:
a managed social media service
ghostwriting
manufactured identity or artificial branding
a performance pressure structure
It is:
author-first
sustainable
humane
anti-burnout
aligned with the values of Unsolicited Press
You remain in control of your voice.
I simply provide the path and the posts.